MAGNA and Roku released a joint study to give buyers some advice about how to approach frequency capping in streaming...
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In the Connected TV (CTV) landscape, it can be tempting to fall back on display advertising’s strategies and nomenclature. But...
The dust has largely settled from MediaMath’s bankruptcy, but the fallout still has publishers questioning SSPs’ obligations to their partners....
Earlier this month, Carvel--the ice cream chain that invented soft serve in 1934--announced plans to redesign its 350 stores. It...
In less than a year, as generative artificial intelligence has grown from a fringe pursuit to an object of mainstream...
If you want a snapshot of the sort of conflict that's always simmering between the CMO's office and a company's...
Even though she's worked there for 19 years, Christina Panos vividly recalls her first day at the Corcoran Group. It...
Fashion brands and marketers have a new roadmap for sustainable transformation. Incorporating buzzy practices, including regenerative agriculture and circularity, companies...
Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European...
Meta's new Twitter clone app--Threads--is expected to launch on July 6, according to Apple's App Store. The decentralized app was...