EXCLUSIVE: Dentsu and WPP Quietly Exited The Trade Desk’s OpenPath Over Hidden Fees and Transparency
The pullbacks signal growing friction between the platform and some of the biggest holding companies as The Trade Desk pushes...
Hidden
Plus, building trust with ultra-high-net-worth clients. Adweek Feed
The delicate balance between heritage and innovation in sports marketing. Adweek Feed
ADWEEK recently crowned its 20 best ads of 2024, but this list is different. These are ads that flew under...
The holidays are here, and now is the time to gift our readers some campaigns and news you might not...
YouTube wants to scare up excitement from younger fans for this year's NFL season. This week, YouTube premiered a new...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Programmatic Standoff Agencies sing the praises of open...
When Adalytics broke the news that Forbes operated the subdomain www3.forbes.com, it exposed a different kind of made-for-advertising (MFA) site....
Programmatic auctions are creating so many carbon copies of themselves, it’s threatening to topple the entire structure of programmatic. The...
Peter Richardson, The Radio Bureau’s General Manager, looks at why the Standard Media Index (SMI) data shows a decline in...