When Adalytics broke the news that Forbes operated the subdomain www3.forbes.com, it exposed a different kind of made-for-advertising (MFA) site....
Hidden
Programmatic auctions are creating so many carbon copies of themselves, it’s threatening to topple the entire structure of programmatic. The...
Peter Richardson, The Radio Bureau’s General Manager, looks at why the Standard Media Index (SMI) data shows a decline in...
How do you solve a problem like coupon code leakage? Outway Socks worked with Social Snowball, a Shopify-exclusive affiliate platform...
Last week, the RSA commenced its Poppy Appeal, which is aimed at providing ongoing support to the 60,000 veterans who...
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment, from a creepy...
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Spanx...
Clubhouse has turned its interests categories into Topics that can be displayed on each user's profile. Users have the option...
Unified auctions yield better results for app publishers than waterfall-based mediation … right? In theory. But developers aren’t making as...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...