When it comes to the future of entertainment, brands are everything--Hollywood's just Ken. Greta Gerwig's Mattel-derived 2023 blockbuster proved that...
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Glamorous. Evil. Fun. These are some ways advertising has been depicted in film and television. But what do the real...
Amazon is the king of retail media, but others are growing into worthy contenders. Plus: Movies aren't making many upfront...
Live from New York... it's Sunday night? Saturday Night Live is celebrating the big 5-0 in 2025, and NBC is...
This week, A-list Hollywood talent including Mark Wahlberg, Scarlett Johansson and John Legend, pitched marketers on their creative projects at...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pairing Performance Google snagged its first major CTV...
A host of blockbusters has delivered big numbers for New Zealand cinema, with 1.27 million admissions from December 15 to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger is taking the day off for Martin...
The world of TV marketing is going through some striking changes. For years, advertisers have had celebrity talent as a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For Peacock Comcast is zeroing in on...