Television advertising is getting smarter. And the smartest companies in digital advertising are coming for TV. That means a royal...
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“Let it go, let it go” is the theme song for any advertisers who might’ve had their hearts set on...
LiveRamp has added connected TV IDs to IdentityLink, its cross-device identity graph, the company said during its Monday Q4 2018...
<!-- --> Hulu viewers will soon start seeing ads when they hit pause on a show. Coca-Cola and Charmin are...
Cords are getting cut left and right, but TV still works … right? “We all know that TV does drive...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up The Funnel Amazon is giving marketers buying its...
Remember when Hulu opened its automated private marketplace at the beginning of 2019? Turns out Telaria is the vendor that’s...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by...
On Jan. 1, 2019, Hulu will release a self-serve private marketplace that will allow advertisers to bid on Hulu inventory...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No More Safety Net Netflix shares are down more...