NBCUniversal is about to do something TV companies have talked about for years: transact TV in a similar way as...
hulu
Pay-TV providers are increasingly investing in paid media to promote new and original programming on their streaming video services.To offset...
Hulu closed 2017 on a high note.Hulu’s advertising revenue crossed $1 billion for the first time in 2017, the company...
After weeks of buildup, Disney has finally pulled the trigger and will acquire several major assets from 21st Century Fox...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.As big brands seeking younger audiences move TV budgets online, some...
Although Netflix’s audience is large (and growing), it’s notoriously hard to measure.Nielsen hopes to remove some of the difficulty gauging...
Demand-side platform The Trade Desk wants a bigger slice of TV ad budgets.The company on Thursday rolled out a connected...
OTT is a catch-22 for advertisers.While it reaches the cord cutters traditional TV advertisers want to target, that audience is...
By Sarah Sluis, Kelly Liyakasa and Alison Weissbrot Some publishers excel in programmatic in ways that make buyers take notice....
Maureen Bosetti, the chief investment officer for IPG Mediabrands' Initiative, will discuss dynamics for this year's upfronts alongside other TV...