After Sale To PE Firm, IBM Watson Marketing Rebrands As Acoustic

The TDB company that was formed when IBM sold the bulk of its Watson Marketing portfolio to private equity firm Centerbridge in April finally has a name: Acoustic. Acoustic is starting out with a large stable of clients – around 3,500 – inherited from IBM, and a headcount of 1,100. It’s also hiring, with a particular focusContinue reading »

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Why IBM Is Leaving The Marketing Cloud Business

IBM is bowing out of mar tech and offloading its marketing cloud assets – for the second time. Competition from the other scaled marketing players was fierce and Big Blue’s heart hasn’t been in it for a while. Last week, IBM entered into a definitive agreement to sell its marketing platform and commerce software to privateContinue reading »

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