AUCKLAND, Today: Auckland’s creative agency, The Idea Shed, has teamed up with Perfetti Van Melle for the new Mentos campaign,...
Idea
MAGNA raised its global ad spend forecast, predicting 10% growth this year to $ 927 billion. Plus: TikTok homes in...
As technology continues to revolutionize the way brands engage with their audiences, the conversation around AI's role in marketing is...
Lemon. The Uncola. The Man in the Hathaway Shirt. You Deserve a Break Today. Just Do It. Got Milk? Those...
This morning, Colenso BBDO released the worst piece of work in its long illustrious history. They then gift wrapped it...
Twitter shared its Q3 IDEA Report (inclusion, diversity, equity and accessibility) Tuesday, noting that while progress stalled in some areas...
HELSINKI, Today: The largest consumer electronics retailer in the Nordics, Finnish Gigantti (part of Elkjøp), is decreasing the brightness of...
Editorial opinion byAllison SchiffManaging EditorAdExchangerLate last week, the Federal Trade Commission hosted a five-hour-long virtual public forum on “commercial surveillance”...
Roku and Best Buy are expanding their long-running partnership with a brand integration in The Roku Channel's new original series...
I recently started a new role at my company, which meant I would be working with many new people that...