From “hear” to cookieless eternity. On Monday, SXM Media, the combined sales organization that includes Pandora, Stitcher and SiriusXM, launched...
identifier
NBCUniversal is partnering with Ad-ID – a standard identifier for creative assets built for the advertising industry – to improve...
Imagine the headaches inflicted on TV advertisers as they try to onboard and match audiences across each different programmer’s linear...
NBCUniversal’s new data and technology offerings includes the ability to buy programmatically on Peacock for the first time and an...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
With third-party cookies soon to leave the scene, the ad industry is casting about for an alternative identifier, one preferably...