NBCUniversal’s new data and technology offerings includes the ability to buy programmatically on Peacock for the first time and an NBCU identifier that brings together first-party data across its entertainment brands — including its parks and resorts businesses. At its ONE21 event on Monday, NBCU mapped out its plan to bolster One Platform — launched… Continue reading »
The post NBCUniversal Flexes Programmatic Peacock And NBCU Identifier At ONE21 Showcase appeared first on AdExchanger.
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