Audience targeting to serve ads more efficiently across platforms gets a lot of attention – but the user experience often...
Identifiers
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Aly...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. We’ll take that as a ‘yes’ The age of...
Advertisers and publishers are bracing for upheaval as two major identifiers commonly used for audience-based targeting are set to go...
Google drew a line in the sand on March 3rd, when it said it wouldn’t build or support cross-site identifiers....
“The Sell Sider” is a column written for the sell side and contains fresh ideas on the digital revolution in...
Epsilon is helping clients prepare for the new world of digital marketing that will follow after the deprecation of third-party...