Even though The Weather Channel’s advertising business remained strong during the pandemic, relying on advertising alone is risky for a...
identity
Xandr announced three integrations with identity initiatives on Wednesday: Europe’s netID login consortium, LiveRamp IdentityLink and Unified ID 2.0 (natch)....
This article is sponsored by Oracle. If you spent most of 2020 counting down the days until 2021, then you’re...
This article is sponsored by LiveRamp. After an unprecedented 2020, this year has already seen a series of announcements around...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. ...
Proprietary cookieless identifiers – seems like everybody’s got one these days. “It’s obviously reactive to the impending demise of the cookie,”...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
Twitter is stepping into 2021 with two new themes to lead its marketing approach: complexity and imperfection. Leslie Berland, Twitter's...
Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their...