AdExchanger has learned that the IAB Tech Lab’s CEO Dennis Buchheim is resigning. He assumed the CEO role in February,...
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This article is sponsored by InMobi Exchange. Addressability – how brands can reach specific audiences through advertising – is in...
In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty...
Mi9’s General Manager Rhys Heron writes about the upcoming IDFA and cookies changes from Apple and Google, and how these...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
The third-party cookie may be going away, 80 identity solutions are vying to fill that void, according to analysis by...
On Thursday, Publicis-owned Epsilon became the latest company to support Unified ID 2.0. UID 2.0 is an open-source industry initiative,...
If marketers can build better customer experiences, if they can find their customers as they pop up in different parts...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Identity Star Neustar is at it again on the...
Even though The Weather Channel’s advertising business remained strong during the pandemic, relying on advertising alone is risky for a...