INCRMNTAL, a startup focused on incrementality testing and measurement, launched on Monday with $ 1.4 million in pre-seed funding. The...
IDFA
In light of Apple’s decision to delay enforcement of its opt-in feature in iOS 14, Facebook will keep on collecting...
The developer community welcomed Apple’s recent move to delay the rollout of its IDFA changes in iOS 14 until “early...
The rumors are true: Apple is going to postpone the enforcement of its planned IDFA restrictions in iOS 14 until...
Even as mobile ad platforms get their houses in order as Apple restricts IDFA in iOS 14, there are still...
Like all companies invested in the mobile ecosystem, Google is getting ready for iOS 14. But the company is playing...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Please Programmatic ad spend is up from the...
Jerome Turnbull, director of media buying at AppLovin, shares his home office with his pet chinchilla, Speedie. That’s just the...
Facebook is preparing its partners for Apple’s IDFA restrictions – and there’s no sugar coating it. Considering the uncertainty of the...
With iOS set to get a lot less measurable, developers are considering putting more of their performance budgets into Android....