Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If You Can’t Beat ’Em, Join ’Em Those that...
IDFA
Hypercasual dominated the mobile gaming charts even before the pandemic. Installs of hypercasual games, characterized by extremely lightweight, free-to-play mobile...
Despite a healthy second quarter that shrugged off the economic downturn, Facebook CFO Dave Wehner warned investors on Thursday that...
TripleLift Chief Privacy Officer Julia Shullman has been digging in to understand ad tech from the beginning. “When the legal...
Companies that rely on Apple’s proprietary ad ID are seeking solutions for a post-IDFA world. Although Apple didn’t actually kill...
Apple’s move to make its IDFA only available on an opt-in basis will either set Facebook’s hair on fire or...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Apple didn’t kill its ad ID this week, which some see as a cause for cautious optimism. But others view...
Did Apple deal a death blow to the IDFA, the identifier used by the mobile ecosystem to understand app audiences?...
Apple seems poised to clamp down on the rampant, unauthorized use of its mobile ad ID, the IDFA. Earlier this...