Hypercasual dominated the mobile gaming charts even before the pandemic. Installs of hypercasual games, characterized by extremely lightweight, free-to-play mobile titles, more than doubled between December 2019 and March of this year, according to joint research from Adjust and Unity. Once lockdowns started, the growth accelerated, with play sessions up by 72% in March. But… Continue reading »
The post Why Zynga Is Buying A Hypercasual Gaming Studio Despite IDFA Restrictions On The Horizon appeared first on AdExchanger.
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