ViacomCBS’ advertising business fell 27% to $ 1.9 billion in the second quarter, as marketers pulled back during the coronavirus pandemic and golf programming was postponed. “We believe Q2 was the bottom [for advertising],” President and CEO Bob Bakish said. After bottoming in April, each month in the quarter showed sequential improvement. The scatter market held… Continue reading »
The post Pandemic Takes A 27% Bite Out Of ViacomCBS’ Q2 Ad Revenue appeared first on AdExchanger.
More Stories
Optimism On The Croisette: AI, The Open Web And Programmatic Advertising With Equativ’s Michael Lehman
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix