One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical...
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When I sat down to watch the prime-time broadcast of the 2024 Paris Olympics Opening Ceremony with my three young...
Although a relatively new development, brand safety has become a standard condition for digital advertising campaigns. These solutions are meant...
Blockgraph partners with health care data company Datavant to help improve TV measurement for pharma brands without creeping out consumers....
Last year, Mastercard chief marketing and communications officer Raja Rajamannar invited the company's chief financial officer, Sachin Mehra, to co-lead...
Scope3 is partnering with Snap to expand its carbon emissions measurement into social ad formats, marking the company's first deal...
Generative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creative. Still, the technology...
The Ad Council has a very recent history of making a big impact. In 2020, its Covid-19 vaccination education campaign...
In the past 18 months, the use of artificial intelligence has become increasingly commonplace, with businesses across all industries beginning...
As the next wave of attention metrics evolves, brands like Domino's and Expedia Group are going beyond simply measuring attention...