Mobile programmatic is poised to dominate digital display ad spend this year, but there are still a heck of a...
in-app
Ads.txt is headed to the app ecosystem. What form will it take? That’s still shaking out.The IAB Tech Lab released...
Header bidding-enabled ad spend is on the upswing thanks to mobile. And though it’s still early days for in-app header...
The in-app waterfall is drying up. On Monday, Oath released a new version of Super Auction, its replacement technology for...
Mobile ad network and Indian unicorn InMobi paid $90 million for mobile video monetization platform AerServ in a bid to...
Publishers are on the cusp of only needing one software development kit (SDK) to measure in-app viewability.On Wednesday, the IAB...
Kochava has spent the past year building up the Collective, its audience data co-op for in-app advertising. Last week, it...