Facebook is hopping into in-app header bidding.Starting Wednesday, publishers can include Audience Network inventory in their in-app unified auctions. All...
in-app ads
Google is testing header bidding – again. But this time it’s for in-app demand.On Thursday, Google announced the kickoff of a...
Reddit is banking on native mobile ads to generate advertiser karma.Starting March 19, advertisers will be able to buy native...
AdColony’s Q4 revenue is expected to drop 5-10% more than it did last quarter and CEO Will Kassoy is out,...
Kochava has spent the past year building up the Collective, its audience data co-op for in-app advertising. Last week, it...