Google’s AdMob Bids Adieu To The Waterfall With Its Take On In-App Header Bidding

Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad network, AdMob, and replace it with a unified auction. “Think of it as [Google’s] Exchange Bidding, but for networks,” said SissieContinue reading »

The post Google's AdMob Bids Adieu To The Waterfall With Its Take On In-App Header Bidding appeared first on AdExchanger.

Read more

Reddit Woos Advertisers With In-App Native Ads

Reddit is banking on native mobile ads to generate advertiser karma. Starting March 19, advertisers will be able to buy native promoted posts in Reddit’s official iOS app, with Android inventory to follow within the next few weeks, the company said Wednesday. The only visual difference between in-feed native posts and organic posts created byContinue reading »

The post Reddit Woos Advertisers With In-App Native Ads appeared first on AdExchanger.

Read more

AdColony CEO Will Kassoy Gets The Boot As Revenue Is Set To Tumble In Q4

AdExchanger |

AdColony’s Q4 revenue is expected to drop 5-10% more than it did last quarter and CEO Will Kassoy is out, effective immediately. The news caps off a “disappointing” year for AdColony, according to a release late Thursday from parent company Otello Corp. (formerly Opera Software, which rebranded to Otello on Monday). Kassoy, who joined Otello/OperaContinue reading »

The post AdColony CEO Will Kassoy Gets The Boot As Revenue Is Set To Tumble In Q4 appeared first on AdExchanger.

Read more

Kochava Looks To Spin Its App-Based Measurement Network Into Targeting Gold

AdExchanger |

Kochava has spent the past year building up the Collective, its audience data co-op for in-app advertising. Last week, it picked up its first DSP partner – The Trade Desk – to carry the data. Kochava’s Collective works by gathering data from three sources: aggregated third-party providers, ad networks that pool audience behavior insights andContinue reading »

The post Kochava Looks To Spin Its App-Based Measurement Network Into Targeting Gold appeared first on AdExchanger.

Read more