Late last year, Havas Media began formalizing rules for how it works with SSPs and exchanges. The rules required them...
index exchange
LiveRamp, dataxu and Index Exchange launched the first commercial proof of concept for the Advertising ID Consortium on Thursday. The...
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from...
Six exchanges and a handful of top publishers who work with Index Exchange’s wrapper say they consistently notice anomalies indicating...
Following outcry over how it changed programmatic auction rules, Index Exchange has paused bid caching, said CEO Andrew Casale in...
Index Exchange has for more than a year been doing bid caching, where if its buyer loses a programmatic auction,...
You know stuff is getting real when the consortiums start forming consortiums.Over the past two years, two scaled initiatives have...
Dentsu Aegis Network said Tuesday it has added Index Exchange as a tech partner for its people-based marketing initiative, M1.M1...
Marketers taking a conservative approach to brand safety are pulling back from buying the long tail to minimize their exposure...
When Snap reported disappointing earnings on Tuesday, it said revenue was constrained by its shift from a direct sales model...