IPG At Industry Preview: It’s Not Just About Providing Value, It’s About Proving It

AdExchanger |

IPG purges its media plans of any ad tech companies that fail to provide value. “We’ve been talking to all of the ad tech companies we work with to make sure we’re optimizing for the effectiveness of media – and, frankly, if they can’t do that, we look for providers that can,” Michael Roth, chairman andContinue reading »

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GDPR Will Be A Day Of Reckoning – But It’s Far From The End Of Days

AdExchanger |

Forrester principal analyst Fatemeh Khatibloo will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 17-18, 2018 at the Grand Hyatt New York. If marketers and publishers don’t know how many third-party tags lurk on their sites, Europe’s General Data Protection Regulation (GDPR), which takes effect in May, will change that. “A client will tellContinue reading »

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