Amid a growing international movement to make workplaces more "menopause-friendly," creative agency Mekanism is calling on the ad industry to...
Industry
In this week's episode, host Cathy Hackl and guest host Lee Kebler discuss tech layoffs in gaming. The dive into...
The so-called attention economy is fractured, and its leaders largely disagree about how and when publishers should guarantee attention to...
DDB Group Aotearoa has won the highly coveted Campaign Brief New Zealand Agency of the Year Award, for the 7th...
Hey Readers, I’m James Hercher, AdExchanger Senior Editor, and we’re coming in hot with this week’s edition of the Commerce...
A new training and certification program from the nonprofit Institute for Advertising Ethics (IAE) aims to guard against industry greenwashing--in...
From shaping consumer experiences to revolutionizing the ad creation process, the integration of generative AI into advertising is rapidly reshaping...
Celebrities have long been the cornerstone of Super Bowl advertising, lending their star power to endorse products and capture the...
In 2020, advertising leaders committed to expanding emphasis on DEI. In 2023, new data from nonprofit organization She Runs It...
The past year was one of contrasts for the gaming industry. It was both one of the most significant years...