When the MRC revoked its seal of approval for Nielsen’s TV ratings in 2021, it spurred a hunt for alternatives....
Industry
Healthy habits are hard to form and even harder to maintain, especially after a lifetime of neglecting the advice of doctors...
Programmatic platforms are still unclear whether supply-path optimization is a way to compete or cooperate with each other. The post...
The broadcaster-backed joint industry committee grants “conditional certification” to Comscore, VideoAmp and iSpot. The post The Joint Industry Committee Forges...
Arielle Garcia, UM's former chief privacy and responsibility officer, explains why she decided to leave the large agency holding company...
California's hotly debated Delete Act (SB 362), if passed, could upend the ad-tech data broker market. The proposal appears to...
CHPR is bringing its highly-regarded and free to attend networking event, The CHPRty, to Auckland, on Wednesday, September 13. After...
Advertising investments should grow 5% this year, according to a new industry forecast released today by analyst Brian Wieser. Marketers...
Practising ethical PR in an environment plagued by fake news is one of the top concerns of PR and communications...
AUCKLAND, Today: Practising ethical PR in an environment plagued by fake news is one of the top concerns of PR...