McDonald's "Raise Your Arches" campaign, which launched in January, was so successful that the brand extended it into 35 additional...
Infectious
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Merger Kepler Group has acquired UK-based Infectious Media...
In a year that has seen the operating model of traditional media agencies increasingly challenged, two programmatic specialists are pairing...