LaToya Shambo was used to being the only Black woman in rooms that advocated for the same faces in marketing...
influencers
A few years ago, the word "influencer" meant something pretty different than what it represents today. In 2016, the Instagram-focused...
Influencer marketing is taking the industry by storm. From personalized branding to collaborative campaigns, brands are embracing the opportunity for...
As world leaders continue negotiations over how the global economy will respond to climate change, members of the creator economy...
When it comes time for a change, legacy brands can often be hesitant to make the first move. Rajaa Grar,...
It's happened to the best of us: scrolling through Instagram, TikTok, or Pinterest without any specific aim that ends in...
You've created your social media accounts. You find your niche. You amass a following. Now what? That's where Justin Rezvani,...
When it comes to influencers, leading brands are thinking small. They're turning to micro-influencers--real people with real influence. Although they...
In a world where companies can partner with agencies to forge influencer relationships, does it make sense to reach out...
Social media engagement increased during the pandemic by 61%, and American adults spent about seven more minutes per day on...