May 17, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Amazon Unleashes the Influencers for Prime Day

To promote its Prime Day 2022 sales event, set for July 12 and 13, Amazon has dedicated more resources to a group of people who just keep growing in influence: influencers. For the first time ever, the ecommerce giant secured a handful of event spaces and filled them with merchandise set to go on sale…
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