“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
InHouse
“The only real stumbling block is fear of failure. In cooking you've got to have a what-the-hell attitude.” ~Julia Child...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
PepsiCo is preparing the international rollout of an in-house media optimization tool called ROI Engine, an initiative that has helped...
In-housing programmatic has gone from a nascent trend to the norm as brands seek more control over their first-party data....