InMobi Acquires AerServ For $90 Million To Get A Leg Up On In-App Header Bidding

AdExchanger |

Mobile ad network and Indian unicorn InMobi paid $90 million for mobile video monetization platform AerServ in a bid to build a header bidding solution for apps. The deal, announced Wednesday, will bring together their respective programmatic exchanges to create “fair auction dynamics for in the in-app space,” said Abhay Singhal, InMobi’s CRO and co-founder.Continue reading »

The post InMobi Acquires AerServ For $90 Million To Get A Leg Up On In-App Header Bidding appeared first on AdExchanger.

Read more