App Advertisers Give Low Marks To Facebook’s Instant Articles And Audience Network

AdExchanger |

Apps lean heavily on Facebook for their paid user acquisition efforts, but they also want more control over how and where their ads run. And Instant Articles? No thanks. When Pixelfederation, a game studio based in Slovakia, tested Instant Articles, the return was nil. “The impressions were almost nonexistent, and all of the impressions weContinue reading »

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