MassMutual-Backed Insurance Startup Lives For Relationship Marketing

Marketing challenge: Selling your product requires getting millennials to contemplate their own impending mortality. That’s John Latona’s job. He oversees marketing at Haven Life, a three-year-old digitally-focused subsidiary of MassMutual. Haven was one of the first companies in the sector to sell low-cost medically underwritten no exam term life insurance online for people who don’tContinue reading »

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