Interactive Mobile Video: Buffalo Wild Wings’ Secret Sauce

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Buffalo Wild Wings is leveraging interactive mobile video to extend its TV advertising efforts – and give consumers a chance to play with their food. The casual dining and sports bar chain worked with mobile video ad company AdColony to develop a game-like video ad experience featuring “Foodoo,” a voodoo doll with carrots for itsContinue reading »

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As Media And Mar Tech Merge, TV Ads Get Smarter

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Video ad platform Innovid will integrate with marketing clouds from IBM, Adobe and Oracle, the companies said Tuesday, allowing video and TV planners to use CRM data to inform video ads served by Innovid. Conversely, those marketing cloud customers can apply intent data from their mobile, desktop and OTT video campaigns to their broader marketingContinue reading »

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