The tech giant unleashes a new protocol called WebMCP, designed to help sites structure how AI agents interact with them....
Internet
Even as AI search reshapes search traffic, Green says premium open-web inventory stands to benefit. Adweek Feed
The open internet is at a turning point. Our ecosystem needs transparency, accountability and collaboration from the buy side and...
Machines have been accessing our information online for two decades, so why is everyone so het up about it now?...
Brand safety isn’t always cut and dried. An alcohol brand, for instance, might look for content that other brands would...
A response like Astronomer’s only works when marketing and company leadership has the structure move quickly, act with judgment, and...
Karangahape Road independent advertising agency The Goat Farm has been appointed to work with NZ-owned fibre internet provider Zeronet. The...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prophesy Unfulfilled Oracle Advertising, we hardly knew ye. ...
Open programmatic ad spend has only grown 3% since 2021, according to Wolfe Research. But there's hope for the open...
Mozilla, founded by Netscape employees in 1998 as a source of free internet software, teamed up with global branding agency...