In our ever-changing industry, staying quick on your feet is paramount to overcoming obstacles. But even by typical standards, this...
Interoperability
Magnite and FreeWheel announced a technical integration to allow publishers that use FreeWheel’s ad server to see demand for inventory...
Roku and Comcast-owned FreeWheel expanded their partnership in the name of data interoperability, a raging trend in connected TV advertising....
Connected TV measurement is so messy that I was invited to perform a stand-up comedy set about it earlier this...
You'd be right for thinking that the metaverse--once the buzziest term in the industry--is dead, given the number of headlines...
Among the most frequent benefits touted with SPO is improved efficiency. When costs are reduced while maintaining effectiveness, greater return...
Identity. Measurement. Clean rooms. Privacy. Each of these topics got plenty of airtime at our Industry Preview in New York...
Data clean room companies, which help publishers securely match their audience's first-party data with that of marketers, are aiming to...
The current web of disconnected clean rooms is like rows and rows of magnets facing the same way, so nothing...
The growth of connected TV advertising isn’t simmering down anytime soon – but the lack of an industrywide standard for...