Roku and Comcast-owned FreeWheel expanded their partnership in the name of data interoperability, a raging trend in connected TV advertising.
The post Roku And FreeWheel Are Chasing The Interoperability Trend appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run