Roku and Comcast-owned FreeWheel expanded their partnership in the name of data interoperability, a raging trend in connected TV advertising.
The post Roku And FreeWheel Are Chasing The Interoperability Trend appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
Roku and Comcast-owned FreeWheel expanded their partnership in the name of data interoperability, a raging trend in connected TV advertising.
The post Roku And FreeWheel Are Chasing The Interoperability Trend appeared first on AdExchanger.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup