Premium YouTube TV inventory, including tentpole live sports, is finding its way down to general DV360 CTV auction campaigns, and...
Into
While mobile games with augmented reality features remain the exception, rather than the norm (and no location-based AR games have...
The current model for ads.txt isn’t helping the industry understand how publishers are working with sellers and resellers, writes Rotem...
On Tuesday, PubMatic entered the crowded retail media space with the launch of a self-service ad platform for commerce media called...
Shark Week, hosted this year by actor Jason Momoa, is diving into the deep end on Discovery Channel with a...
Special has once again lived up to its name and left a mark on the industry by sweeping multiple accolades...
AUCKLAND, Wednesday: Independent boutique PR agency Campbell+Co is launching two new international brands into the New Zealand market. Tommy Gun’s...
With the flames of the latest chicken sandwich war being stoked in France, McDonald's has aimed to ensure that its...
When Kevin Warren took on the role of UPS CMO in 2018, he faced a head-scratcher of a problem. The...
Since its 2016 launch, premium sportswear brand Castore has built its name through partnerships with teams and athletes. Deals with...