The “un-carrier” is getting into programmatic. T-Mobile has hired ad tech vet Mike Peralta, former CEO of AudienceScience, EVP at...
Into
Hearts & Science New Zealand’s CEO Jane Stanley has picked up first place at this year’s Woman Leading Change Awards...
The system prompt required by Apple’s AppTrackingTransparency framework doesn’t leave a ton of wiggle room. Apps have just a brief...
Netflix, which has focused its efforts on selling DVD rentals and on-demand video subscriptions for more than 20 years, is...
33Across has introduced a cookieless targeting solution in an effort to help publishers and advertisers retain the value of programmatic...
2021 saw a significant shift in sustainability efforts-new policies were put in place, pledges to decrease carbon footprint, sustainability task...
When Black-ish first debuted on ABC in 2014, it found success among critics and audiences alike and was called groundbreaking...
Walgreens Advertising Group (WAG), the retail media network of pharmacy chain Walgreens that launched in December 2020, is expanding into...
The lines between user and influencer are blurring rapidly, even for social media companies like Twitter that have been frankly...
Streaming is the word for this year's upfront discussions, but big networks aren't yet opening up that highly valuable inventory...