Brand purpose has long been a focus of marketers who want their brands to stand for something bigger than the...
Into
Last week, we learned that WPP merged AKQA and Grey to form AKQA Group. Today, the holding company announced that...
Hollywood stars Ryan Reynolds and Hugh Jackman have nurtured a years-long, good-natured rivalry that has been a marketing boon for...
The recent shift away from second-price auctions toward a first-price model, spurred on by Google, has led to new methods...
If you've eaten a meatless burger or faux sausage patty for the first time during the global pandemic, you're not...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook’s Game Plan Facebook’s new video game streaming service, launched this...
StopPress spoke to Stuff’s head of video, Carol Hirschfeld, about what audiences can expect from the news media website’s live...
Despite the pandemic-prompted loss of foot traffic, the retail coffee segment is still among the most robust segments of the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hola, Jellyfish Indie agency Jellyfish expanded its tentacles in Latin America...
The plans Facebook CEO Mark Zuckerberg initially revealed in January 2019 to integrate the messaging services of Instagram, Messenger From...