April 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

WPP Merges Geometry Into VMLY&R

Last week, we learned that WPP merged AKQA and Grey to form AKQA Group. Today, the holding company announced that it’s bringing together commerce and experience agency Geometry and creative powerhouse VMLY&R. The Geometry brand name will be dropped; the new company will be named VMLY&R Commerce and start official operations on Jan. 1. The…
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