Publishers have heard it countless times: First-party data will be the key to winning ad budgets as third-party cookies disappear....
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Pour one out for third-party data. These days, AB InBev’s digital marketing strategy is built squarely on first-party data. All...
What’s a good metaphor for managing signal loss? It’s not unlike building a train while it’s already chugging down the...
What’s a good metaphor for managing signal loss? It’s not unlike building a train while it’s already chugging down the...
A booze brand and a “headless commerce” platform walk into a meeting with the CFO. That might sound like the...
The new The Walking Dead spinoff is going to the dogs, and AMC Networks wouldn't have it any other way....
Brands and their agencies are increasingly using artificial intelligence-generated focus groups to simulate conversations with potential customers in order to...
Charlie the animated charcoal briquette has kind eyes and purposeful energy and, despite his diminutive stature, he's the magnetic star...
AUCKLAND, Today: Rockit is buzzing with energy, set to export an impressive 200 million apples this season, nearly doubling last...
Ahead of the release of Ghostbusters: Frozen Empire in theaters on March 22, Sony Pictures launched an AR campaign on...