On Monday, Amazon announced the launch of location-based interactive video ad units on Prime Video, which will allow small and...
Intros
On Thursday, Comcast Advertising announced that the cable provider’s linear TV inventory will now be available on a targetable, biddable...
With the pace of online culture and digital media, an advertiser might use a new meme at the beginning of...
Amazon is expanding Fire TV home screen inventory to more marketers and launching a new ad unit, open to all...
Google’s ad preference center is ready for prime time. The purpose of My Ad Center, which started rolling out to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok TV Last week, TikTok announced a new comedy...
Google: Still trying to make shopping on Google happen. The search giant announced a new suite of shopper marketing tools...
From “hear” to cookieless eternity. On Monday, SXM Media, the combined sales organization that includes Pandora, Stitcher and SiriusXM, launched...
Squeaky Clean The Disney Advertising Sales group just launched its own data clean room, with assists from the first-party data...
AndroidTrackingTransparency For smartphone owners with Android 12 or higher, Google has created a new location data option that allows users...