Influencer marketing is taking the industry by storm. From personalized branding to collaborative campaigns, brands are embracing the opportunity for...
Invests
AMEX is tuning into “shoppertainment.” On Tuesday, American Express Ventures, the credit card company’s venture capital group, invested in Firework,...
As retailers of all kinds test new video commerce concepts, American Express is making its own bet on the trend....
Consumers are making it increasingly clear that when it comes to apparel brands, the qualities of being fashionable and environmentally...
The video advertising platform SpotX has invested in supply-side ad server SpringServe, the companies said Monday. Terms of the deal...