Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Asking About Acxiom IPG outperformed its peers in Q2...
ipg
Interpublic Group’s $2.3 billion purchase of Acxiom Marketing Services in 2018 shook the industry. And it reverberated into 2019 with...
As the industry evolves, media agencies are no longer set up to work with their clients in a financially viable...
Late last year, Havas Media began formalizing rules for how it works with SSPs and exchanges. The rules required them...
As clients tighten their belts and put accounts up for review, IPG media agency UM is focused on working strategically...
Two years ago, CRM and digital agency MRM//McCann was in a tough place. CEO Michael McLaren stepped down in May...
IPG’s $2.3 billion acquisition of Acxiom Marketing Solutions will transform the holding company’s services around its clients first-party data, said...
IPG beat the holding company sector in Q2 with a strong organic net revenue YoY increase of 4.6% to $1.95...
Arun Kumar, chief data and marketing technology officer at IPG Mediabrands, will play a central role in integrating Acxiom Marketing...
Times are changing at IPG.The holding company used to tout its neutrality around data and technology, with CEO Michael Roth...