After a dramatic courtship between Unity and ironSource, Unity put a ring on it. The merger closed on Monday. The...
ironSource
Looks like AppLovin’s attempt to wedding crash Unity’s planned merger with ironSource isn’t going to work. On Monday, Unity’s board...
TFW you think you have a date to the dance … and then it turns out you don’t. On Tuesday,...
Unity will merge with ironSource in an all-stock transaction that values the latter at $ 4.4 billion. If you perform...
When Google announced the Android Privacy Sandbox in February – and subtly heralded the coming end of the Google ad ID...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC Attack Mobile gaming monetization and ad tech provider...
ironSource is 2021 in a nutshell. It’s a mobile ad tech provider founded more than ten years ago, with a...
It’s mobile mania. There were three big pieces of mobile news before lunch on Monday – evidence that the mobile app...
Without a way to calculate ad revenue per user, optimization is just an educated guessing game.“I wouldn’t call it a...
Creative often gets neglected by app publishers gunning for installs – but it’s one of the most important aspects of any...