Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The MMM Transplant Some call it media mix modeling;...
Isn’t
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Broker A Peace Data broker Adstra is suing...
Recent reporting from Adalytics and the Wall Street Journal exposed that Forbes, a publisher with more than a century’s worth...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dwindling Organics There’s been a Big Bang-like expansion...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Performance Power Play Apple is following the...
Over the course of my 20-year career in digital advertising, I’ve mostly considered Google’s advertising business to be a threat...
For years, publishers and advertisers have been urged to test, test, test cookieless solutions. Now that 1% of Chrome traffic...
There is an old adage in consumer electronics that the hardware business, with its tight margins and fickle consumers, is,...
It’s no surprise that marketing is one of the first disciplines to embrace generative AI. In a recent State of...
Deer fight with their antlers. Fencers cross swords on piste. Boxers unleash their fists in the ring. Engineers do battle...