Omnicom revamps its revenue reporting; Amazon will now charge for access to its Selling Partner API; and brands seek sponsorship...
Isn’t
Meta wants marketers to trust the machine. Advantage+ Shopping Campaigns (ASC), Meta’s automated ad product, promises to take care of...
Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach...
Deli meat company Land O'Frost has been leaning into a new MMM approach to figure out which opportunities it's been...
Ceci N’est Pas Un Récession It seems like the last quarter treated agency holdcos pretty well – the French ones,...
Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB...
Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for...
Google’s former SSP practices are the legal gift that keeps giving; Perplexity has been disregarding robots.txt files; and ads prop...
The Trade Desk has been public about wanting all users to migrate to the new Kokai user interface for its...
Hey everyone! The AdExchanger team has gone grillin’ for July 4. The Daily News Roundup will return July 7. Enjoy...