On Wednesday, iSpot.tv announced a $ 325 million investment from Goldman Sachs – a hefty chunk of change considering the company...
ISpot.tv
iSpot.tv, a leading measurement company in the industry's effort to create alternative currencies to Nielsen, has found a solution to...
WarnerMedia has taken a big step in its efforts to create a measurement alternative to Nielsen--and for now, it's keeping...
TV ad measurement provider iSpot.tv has acquired Ace Metrix, a company that screens and scores video advertising using a survey-based...
The CEO of TripAdvisor, Steve Kaufer, has a motto: “If it’s worth doing, it’s worth measuring.”Which is why TV had...
Smart-TV manufacturer Vizio is back in action following February’s settlement with the Federal Trade Commission over its lack of a...