In 2017, amid the buzz of the Cannes Lions International Festival of Creativity, holding company Publicis Groupe dropped a bombshell....
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With less than two months until one of the biggest sporting events of the summer, Fox Sports revealed its flagship...
The 2023 Cannes Lions International Festival of Creativity is fast approaching. The festival, which has been running since 1954, has...
Supply-path optimization conjures an image of SSPs and DSPs dueling it out to each render the other obsolete. But it’s...
Why is there so much misinformation circulating online? Because, unfortunately, “it’s a great business,” says L. Gordon Crovitz, co-founder of...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. NBCU Later Linda Yaccarino, NBCU’s (now former) chair...
CEO Jeff Green pushed back against the idea that DSPs are increasingly competing with SSPs and vice versa, saying it...
The media industry has a junk food problem. Marketers and their agency and DSP partners have grown so focused on...
The downturn in the fortunes of live audio, as implied by the recent withdrawal of both Spotify and Reddit from...
Mail Metro Media partnered with Firework to integrate a new vertical video player across dmg’s sites that features interstitial ads...