For years, the pervasive uncertainty surrounding cookies pained publishers. DSPs used cookies to reach defined audiences without meaningful involvement from...
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With Google’s recent U-turn around third-party cookie deprecation, it’s easy to think there’s no rush to adopt alternative data strategies...
Household brands including Lowe's and Molson-Coors have dialed back on diversity, equity, and inclusion (DEI) initiatives in recent months, but...
Blockgraph is officially hopping on the self-service CTV platform bandwagon. On Thursday, the TV identity resolution company announced a new...
Move over, Mr. Met — it’s Grimace’s time to shine. Plus, Zeta Global has acquired email marketing and identity company...
Gut New York's first campaign for Heinz was a messy one--in a good way. Kraft Heinz in-house agency The Kitchen...
TikTok announced this week that it would allow search advertising to be targeted by keyword. Plus, streaming ad supply now...
Is cross-device ID graph operator Intent IQ planning to sue all of ad tech? Probably not. But an unusual dilemma...
Lyft’s media network has grown a lot in two years. On Tuesday, the rideshare company announced a new slew of...
Despite Google’s recent decision to continue support for third-party cookies on Chrome, the ongoing degradation of legacy identifiers and data...